Looking over the most essential of them, we would mention the following. It rarely happens that the object of graphic design serves only one objective. Today, graphic design can set diverse purposes. ![]() For us, the visual disease is what we have around, and what we try to do is cure it somehow with design.” Remembering the words we have to say that the purposes of modern graphic design are pushed further and further. Not only does it beautify the physical or digital object, but also helps its users, navigates them, guides their way via which they can get both aesthetic pleasure and problem-solving benefits. Just like a doctor fights against disease. Famous Italian designer Massimo Vignelli said “The life of a designer is a life of fight. Graphic design in modern life full of digital devices is getting more and more technological. In all the mentioned directions, the basic purpose of graphic design is to serve a particular purpose or even a set of them by means and techniques of art. Thus, it’s easily seen that modern designers in this sphere have multiple options to apply their talents. big print items such as posters and billboards.Nowadays, graphic design is an incredibly broad sphere for the application of artistic talents. Sketches of illustrations for Florence Graphic design directions Let’s look into directions in which graphic designers can express their creativity for the sake of solving problems and satisfying needs. Modern graphic design broadly covers all spheres of human life which deal with visual communication, from books and posters to sophisticated mobile applications or 3D animation. Therefore, we could say that graphic designers are artists applying their talents mostly not in pure art but communicating and purposeful art. Graphic designer makes all those elements of visual perception transfer the message, so he makes them functional. Basically, graphic designers do the job of communication to others by means of graphic (visual) elements such as images of different styles and complexity, types and fonts, pictograms, shapes and sizes, colors and shades, lines and curves, etc. Today we invite our readers to review the diverse purposes for which graphic design can be highly beneficial as we have checked in design practice.Īs we mentioned in one of our previous articles about the issue, graphic design can be described as the sphere of human activity that lies on the crossroads of several directions, first of all, visual arts, communication, and psychology. Here in Tubik, we have felt all the variety of stones in that way. They mix the power of art and functionality within the limits of particular goals and a definite audience. They are actually the people building a bridge between the art and the functional goal-centered design. They make the design.” These words about the nature of the job, expressed by Charles Eames, have become a well-known eternal truth for graphic designers.
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